Our Story
It started in a backyard in Brazil.
JOLA is the union of Joaquim and Lázara — grandparents who worked on farms, sold coffee at the local market, and roasted beans at home. The scent of their backyard roast became the most powerful memory of their grandchild's childhood.
Today, JOLA carries that memory forward — sourcing expressive lots from small Brazilian producers and bringing them to New York City with care, transparency, and soul.
"Café com cheiro de quintal."
From Joaquim & Lázara to your morning ritual
